aboutus
Laughing Fruits— A signature brand from ROSIKU Industries Pvt Ltd, was launched from Delhi in the year 2020 (A Year of "opportunities" as we prefer to call it!) The inception of the brand is a culmination of a group of industry veterans coming together.
Our story
So it all began somewhere around the mid of September '16 when the spirit of autumn had barely kissed through the Indian subcontinent, marking the much-awaited arrival of the harvesting season, giving way to ripeness and maturity. This time of the year is often associated with abundance when the fruits of intense labour and love of our hardworking peasant community are finally ready to shower prosperity and wealth.
Around the same time and amid all the picturesque scenery around, two close friends, Kunal and Sid happened to be wandering around, soaking in every bit of ecstatic beauty that Kashmir Valley has to offer— a place well-known as ‘Heaven on Earth’, decided to take a small halt for having a hearty meal.
What happened next was something they were not prepared for— In fact, they were left astonished after experiencing something that they couldn't wrap their minds around and express it in words. Yes! It was about the MEAL! But wait, it was just not some ordinary grub that they grabbed en route; The essence and flavour were so fulfilling, pure, overpowering and exquisite that it was hard to put it into an expression— Something they had never experienced in their lives before.
When asked the secret behind the fantastic taste, their Kashmiri friend, Rohit smiled and took them to the local farms of the city while mentioning that the very ingredients that went into the preparation of their meal were authentic and pure. The two friends mesmerized, and spectacled beyond disbelief gazed their way through the beautiful farms filled with trees of almonds, walnuts and various other nuts that were grown naturally at a slow pace in tune with nature without the use of chemicals or harmful fertilizer. That taste left an indelible impression on their psyche, and the experience brought an edge to edge smile of their blissed-out and contented faces.
An eye-opening rendezvous drove them and gave the motivation to take that taste and inexplicable essence of authenticity out of Kashmir and spread it around the globe. Yes! That ONE SINGLE EXPERIENCE OF A WHOLESOME MEAL gave birth to the brand: Laughing Fruits and the rest is history.
Our Philosophy
The bottom line and the primary motivation behind the creation of Laughing Fruits have always been to make the pure, organic, and heirloom quality food accessible from their specialized region of origin, and share these gifts of nature with the world across. ROSIKU is committed to remove the role of intermediaries and empower the farmers through direct procurement and distribution network, thus keeping the sanctity, quality of products and fair trade practices intact.
All the organic superfoods listed on our website are sourced directly from the farms and non-GMO. We personally check and source them from the orchids of some of the remotest regions on this planet where the mother nature is never meddled with. No wonder, every bite is assured to give you inexplicable taste and wholesome goodness that you can go on and on, sans the guilt of being on a binge eating spree— Because the Nutty Indulgence Is Actually Healthy For You!
